Iowa's Best Bridal Boutique

Pure Bridal brings the industries top designer styles to the Midwest bride. With over 600 styles in sizes 2-34, we have something for everyone!!

From our award winning customer service to our one-on-one styling, we make it easy for the Midwest bride to find the perfect dress for the big day. Our bridal gowns range from around $1000 to about $3500. We work with the industry leaders, as well as many private labels, to bring a well curated collection to the heart of Iowa. From sleek and classy to the most detailed lace boho styles, we have a bit of it all! Our Personal Stylists will work with you from the moment you enter to make the process stress-free and relaxed. Let us help you find your perfect "Yes" dress!! Schedule your appointment today!